You have got that awesome product idea that can help several people. But you need supporters who can put trust in you with their money and help you build the product. The obvious options is to turn to crowdfunding platforms like Kickstarter, Indiegogo and GoFundMe. Reaching out to your potential backers is the key to a successful kickstarter campaign. Here’s the 3 ways to do that:
1.) Build a mailing list to energize the potential backers
One of the biggest mistakes creators make is that Kickstarter is the platform to get audience for their product. But that’s not true. Kickstarter is just the avenue for your launch, but you still need to work to find the backers.
One proven way is to build a mailing list. People tend to support projects whose creators they know. So giving an update at every stage of the project energizes them and eventually put money to achieve your goals.
So, start building your audience and reach out to them via email before the launch. That way they will get excited to back your project.
2.) Have conversations with potential backers
One of the best ways to get new users is to approach them on a personal level – both online and offline.
Social media, as much of a distraction as it may seem, is actually a fantastic channel to get more people interested in your app.
That’s right. If you’re marketing to the group of people who share a particular problem, they will be more than happy to hand over their money if you can solve it for them. That’s the golden rule of marketing to follow at all times.
“Immediately, the question presents itself; how can you find them without wasting too much time and without manually combing through the search results or monitoring random conversations until your hair falls out? Well, there are a couple of solutions available, with one of them being Armada”
Set up the SmartFeed in three simple steps:
1. Select smart filter with buying intention
2. Enter the keywords
3. Test conversations and build SmartFeed
If you find the results too broad, you can always fine tune with ‘Advanced Options’.
On the right side of the screen, so many people are asking for the earphones/headphones recommendation on platforms like Twitter, Quora and Reddit. You can just pitch in and promote your Kickstarter campaign and get backers without spending any dime.
The next step is to build a SmartFeed. Once the SmartFeed is built, you get any conversation happening in the deepest pockets of web around the keywords with buying intention.
Then, all you need to do is chime in by adding something of value to the discussion, and if you do this right, people will be inclined to back your project on Kickstarter without you having to push it. That’s how powerful this is.
This is just a glimpse of what Armada can do for you. You can build SmartFeed to increase the number of backers for various projects. You just have to figure out smart answers for these conversations and you are good to go.
Of course, you still have the offline world, which is another potential marketing channel you can use. Still, the base principle is similar; you should find out where your potential customers are hanging out and present yourself in the best manner possible. Be it networking events, workspaces, or even your local pub, your task is to get out there and socialize! You never know who might become one of your backers.
3.) Get in touch with Friends, Family & Fools
Do you already have a network of friends, family members, or colleagues who you believe might be interested in your product? Reaching out doesn’t hurt. After all, even if none of them are interested, perhaps one of their own friends is dying to find a solution you’ve developed. The possibilities are endless.
Based on the tips above, you should be able to reach the next milestone in due time. As with everything in life, patience is a virtue, so don’t give up!