So you’ve finally polished your app to the point of being willing to set it free and let the world see it. Awesome! Now, the only thing that’s holding you back from opening that well-deserved bottle of champagne is getting your early adopters. Today, we’ll focus on the top 3 ways you can get more lead users and spend your time and effort in the most meaningful way possible:
1. Launch your product on Producthunt, Betalist, and similar platforms
One of the best ways to market your product is to get in touch with a hungry crowd of users, the kind that is excited to see what you’ve developed. Producthunt and Betalist are two such examples. Due to being receptive about it, they won’t need that much convincing.
You simply describe what your app is all about, include some screenshots, select a package that’s to your liking, and off you go. You can get by without spending a dime, but a paid package will help you get additional exposure.
2. Have conversations with potential users
One of the best ways to get new users is to approach them on a personal level – both online and offline.
Social media is actually a fantastic channel to get more people interested in your app. If you’re marketing to the group of people who share a particular problem, they will be more than happy to hand over their money if you can solve it for them. That’s the golden rule of marketing to follow at all times.
Immediately, the question presents itself; how can you find them without wasting too much time and without manually combing through the search results or monitoring random conversations until your hair falls out? Well, there are a couple of solutions available, but the one that works best is .
Set up the SmartFeed in three simple steps:
1. Select a Smart Filter with buying intention
2. Enter the keywords
3. Test conversations and build SmartFeed
If you find the sample conversations too broad, you can always fine-tune with ‘Advanced Options’.
On the right side of the screen, so many people are asking for the best podcast apps recommendation on platforms like Twitter, Quora and Reddit. You can just pitch in your app and get the subscribers without spending any dime.
The next step is to build a smart feed. Once the SmartFeed is built, you get any conversation happening in the deepest pockets of web around the keywords with buying intention.
Then, all you need to do is chime in by adding something of value to the discussion, and if you do this right, people will be inclined to check out your app and see your offer without you having to push it. That’s how powerful this is.
This is just a glimpse of what Armada can do for you. You can build SmartFeed to increase the number of subscribers for several apps, tools and software. You just have to figure out smart answers for these conversations, and you are good to go.
Of course, you still have the offline world, which is another potential marketing channel you can use. Still, the base principle is similar; you should find out where your potential customers are hanging out and present yourself in the best manner possible. Be it networking events, workspaces, or even your local pub, your task is to get out there and socialize! You never know who might become one of your subscribers.
3. Get in touch with Friends, Family & Fools
Do you already have a network of friends, family members, or colleagues who you believe might be interested in your product? Reaching out doesn’t hurt. After all, even if none of them is interested, perhaps one of their own friends is dying to find a solution you’ve developed. The possibilities are endless.
Based on the tips above, you should be able to reach the next milestone in due time. As with everything in life, patience is a virtue, so don’t give up!
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